- When can I play?
- When does the Bat Cave unlock?
- Do you have to purchase DEW products to interact with the site?
- Where do I find codes?
- How many codes can I enter throughout the promotion?
- How many codes can I enter per day?
- When is the last date to enter codes for the a) collect to get; b) sweepstakes; or c) advanced screening tickets?
- Can I enter or use my codes on any other sites?
- How do I get a free code without purchase?
- Can I choose to enter codes for either the sweepstakes or the collect-to-get gear?
- Do I have to have a Facebook/Twitter Account to participate in the promotion?
- Is this program set up for US residents only?
- What is Pongr? And how can I participate?
- How many different Badges are there to collect?
- Can I create more than one GCPD Mugshot?
- Will my GCPD Mugshot be posted to a gallery?
- How long does it take my Pongr photo to be posted it in the gallery?
- Is there a limit on the amount of items I can collect for the collect-to-get program?
- I think I won a sweepstakes prize! How do I get a winners list?
- Is the Tablet Skin gear item good for the iPad only or any tablet?
- Can I choose my shirt size for the t-shirt/hooded sweatshirt in the collect-to-get prizes?
- I don't see my question or an answer to my question listed here?
When can I play?
The Go Inside Gotham City and Rule The Streets with DEW® promotion begins June 18th at 12:00:01 P.M. ET. and ends August 12th at 11:59:59 P.M. ET ("Promotion Period").
Top Of PageWhen does the Bat Cave unlock?
The Bat Cave will unlock when a total of five million codes have been entered on the website or on July 8th, whichever comes first.
Top Of PageDo you have to purchase DEW products to interact with the site?
No. You do not have to purchase DEW products to interact with DEWGothamCity.com, but it's a great way to earn points and gain deeper access within the site. You must register at DEWGothamCity.com to enter codes, redeem points for gear, enter any of the sweepstakes or collect badges.
Top Of PageWhere do I find codes?
Points are available on specially-marked packages of Mountain Dew. Point totals are as follows:
Fountain cup (available at participating locations): 1 Point
20-ounce bottle: 1 Point
2-liter bottle: 1 point
12-pack: 3 points
24-pack: 5 points
There are also two Pongr integrations on DEWGothamCity.com that invite users to upload photos for a chance to win points. Each activity is worth 5 points, for a maximum of 10 total points (5 codes for each environment engagement).
Or head to your local participating foodservice location and find a fountain cup from DEW and The Dark Knight Rises. Follow directions on the cup and text/email a picture of it to get an additional point.
You can also receive one free code by mail. For details, see the Official Rules.
Top Of PageHow many codes can I enter throughout the promotion?
A maximum of 500 codes can be entered per person throughout the promotional period.
Top Of PageHow many codes can I enter per day?
You can enter as many codes as you would like per day until you have reached the maximum of 500 codes per promotion.
Top Of PageWhen is the last date to enter codes for the a) collect to get; b) sweepstakes; or c) advanced screening tickets?
The last day to enter codes online at www.DEWGothamCity.com for the collect-to-get gear and the sweepstakes (except the advanced screening sweepstakes) is August 12, 2012 at 11:59 pm. The last day to enter the advanced screening sweepstakes is July 10, 2012 at 11:59 pm.
Top Of PageCan I enter or use my codes on any other sites?
No. Codes will only be accepted at www.DEWGothamCity.com.
Top Of PageHow do I get a free code without purchase?
To receive one (1) free code worth 5 points and a copy of the Official Rules, send your name and complete address postmarked on or before July 28, 2012 to:
DEW® Gotham City Promotion,
P.O. Box 760032,
El Paso, TX 88576-0032.
Limit one (1) request per hand-addressed postmarked outer envelope.
To receive the code to enter for the Advanced Screening tickets sweepstakes drawing, the request must be postmarked no later than July 3rd, 2012 and received by July 9th, 2012. Codes are available while supplies last. See the Official Rules for full details.
Top Of PageCan I choose to enter codes for either the sweepstakes or the collect-to-get gear?
Yes. You have the choice to redeem your codes for either an entry into a sweepstakes or the collect-to-get gear portion of the program.
Top Of PageDo I have to have a Facebook/Twitter Account to participate in the promotion?
No. Twitter and Facebook are great ways to share all the exclusive content you find, gear you redeem, sweepstakes you enter and badges you earn, but it is not required to participate on the site.
Top Of PageIs this program set up for US residents only?
Yes. This promotion is open only to legal residents, age 13 or older at the time of entry, of one of the 50 United States or the District of Columbia.
Top Of PageWhat is Pongr? And how can I participate?
Pongr is an image recognition website. There are two Pongr integrations on DEWGothamCity.com that invite users to upload photos in return for both points and badges. One badge and five (5) points will be awarded for a photo upload to the villain gallery within the Gotham City Police Department. Users must dress up as a villain from The Dark Knight Rises and take a photo, then email that photo to [email protected] with #DEWVillain included in the subject or body of the email. No subsequent badges or points will be awarded for additional photo uploads.
One additional badge and five (5) points can also be earned from participation in the Convenience gallery within the Gotham City Convenience environment. Users must find Mountain Dew /The Dark Knight Rises point-of-sale materials at participating locations and take a picture, then email that picture to [email protected] with #DEWStop included in the subject or body of the email. No subsequent badges will be awarded for additional photo uploads.
Or head to your local participating foodservice location and find a fountain cup from DEW and The Dark Knight Rises. Follow directions on the cup and text/email a picture of it to get an additional point.
Top Of PageHow many different Badges are there to collect?
There are a total of 12 badges that you can collect across DEWGothamCity.com for participating in activities, entering codes and sharing with friends. See the badges overview for details on each.
Top Of PageCan I create more than one GCPD Mugshot?
Yes. You can create as many GCPD Mugshots as you would like. Be sure to download them and share them with your friends when you are done!
Top Of PageWill my GCPD Mugshot be posted to a gallery?
No. You can download and share your GCPD Mugshot, but it will not be shared anywhere on the website or on any social media profile you have linked with the site.
Top Of PageHow long does it take my Pongr photo to be posted it in the gallery?
Your photo will be placed immediately in the gallery on Pongr.com. Select photos will be included in the gallery on www.DEWGothamCity.com.
Top Of PageIs there a limit on the amount of items I can collect for the collect-to-get program?
Yes. You may only redeem one of each type of Gear item, for a total of nine (9) items. Gear will be available in limited numbers and will be introduced one (1) item per week for a period of eight (8) weeks.
Top Of PageI think I won a sweepstakes prize! How do I get a winners list?
For a list of the Sweepstakes prize winners, send your name and complete address to:
Rule the Streets with DEW Winner's List
PO Box 750401
El Paso, TX 88575-0401
All requests must be postmarked by August 12, 2012.
Top Of PageIs the Tablet Skin gear item good for the iPad only or any tablet?
The Tablet Skin gear is designed specifically for the iPad 3.
Top Of PageCan I choose my shirt size for the t-shirt/hooded sweatshirt in the collect-to-get prizes?
The t-shirts and hoodies all come in one size, XL.
Top Of PageI don't see my question or an answer to my question listed here?
For further assistance, please contact our toll free number at 1-800-870-0697.
Top Of Page